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  YOU MUST CREATE (UK)

Formed in 1995 by Fraser Moss and Jimmy Collins, YMC is a response to increasing demand for stylish, functional, modern clothing. YMC has quietly grown to become a highly significant fashion label.

When asked how he saw the future of design, graphic artist Raymond Loewy, pioneer of American Industrial Design reasoned that ‘you must create your own design style’ – it is the philosophy that inspires YMC.

YMC are not lead or influenced by seasonal trends but try to provide the solution to clothes that are both wearable and distinctive.

WOMENSWEAR - YOU MUST CREATE

YOU MUST CREATE
YOU MUST CREATE
LIBERTY LACE UP
SEK 750
YMC X EBBETS FIELD FLANNELS
YMC X EBBETS FIELD FLANNELS
LEOPARD CAP
OUT OF STOCK
SEK 500
YMC X EBBETS FIELD FLANNELS
YMC X EBBETS FIELD FLANNELS
FLORAL CAP
OUT OF STOCK
SEK 500
YMC X EBBETS FIELD FLANNELS
YMC X EBBETS FIELD FLANNELS
PAISLEY CAP
OUT OF STOCK
SEK 500
YOU MUST CREATE
YOU MUST CREATE
REVERSE LEOPARD PARKA
SEK 2,350
YOU MUST CREATE
YOU MUST CREATE
WEAVE SWEAT
SEK 700
YOU MUST CREATE
YOU MUST CREATE
WILLOW BOMBER JACKET
SEK 2,075
YOU MUST CREATE
YOU MUST CREATE
BUCKET HAT LEOPARD
OUT OF STOCK
SEK 425
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